Buttons

HTML email buttons are simple table structures with an anchor inside.

For modern email clients, CSS padding can be used to make the entire button clickable. In Outlook, since CSS padding isn't supported on anchor tags, the MSO mso-padding-alt CSS property can used on the table cell in order to preserve the aspect - however, this means that only the text itself will be clickable.

This makes customisation easy while still keeping your buttons looking great across email clients. If you want fully-clickable buttons in Outlook for Windows, take a look at Campaign Monitor's bulletproof email buttons ↗


Filled

The common type of button, built with a table. For an extra touch, let's add rounded corners and a hover effect:

<table cellpadding="0" cellspacing="0" role="presentation">
  <tr>
    <th class="bg-green hover-bg-green-dark rounded" style="mso-padding-alt: 12px 48px;">
      <a href="https://maizzle.com" class="block text-white text-sm leading-full py-12 px-48 no-underline">Button</a>
    </th>
  </tr>
</table>

Here's how that would look like:

Outlined

No background color, so it inherits its container's background. Instead, we add a coloured border to the table cell. To make it more interesting, let's also add a hover effect:

<table cellpadding="0" cellspacing="0" role="presentation">
  <tr>
    <th class="border-2 border-blue hover-bg-blue rounded" style="mso-padding-alt: 12px 48px;">
      <a href="https://maizzle.com" class="block text-sm text-blue all-hover-text-white leading-full py-12 px-48 no-underline">Button</a>
    </th>
  </tr>
</table>

Pill

Pill buttons just use a big border-radius value. Keep in mind that Outlook doesn't support this:

<table cellpadding="0" cellspacing="0" role="presentation">
  <tr>
    <th class="bg-indigo hover-bg-indigo-dark shadow-md rounded-full" style="mso-padding-alt: 12px 48px;">
      <a href="https://maizzle.com" class="block text-sm text-white leading-full py-12 px-48 no-underline">Button</a>
    </th>
  </tr>
</table>